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What’s the problem with inaccurate business listings?

Inaccurate citations are problematic because they can cause a decrease in the level of trust Google has in your business. Conflicting information could be seen as misleading, and this can often come down to seemingly insignificant differences, such as spellings and abbreviations. 

For example, if you use a shortened version of your business name on certain sites, but use the business name in full for other listings, then this may appear to be two separate businesses in the eyes of Google. This might mean that less authority is attributed to your website as a result.

Inaccurate business listings can also confuse and deter potential customers. If someone finds your business through a directory, but the contact details are incorrect, then they may struggle to communicate with you. This could cause them to shift their attention—and their money—to one of your competitors.

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Why are citations beneficial for local Visibilty?

Local citation building is beneficial for SEO because it helps Google—and other search engines—to trust the authenticity of your business and the accuracy of your information.

When Google can see that exactly the same information exists across a number of trusted websites, then this trust can be passed on to your business. NAP citation consistency is, therefore particularly important for enjoying the maximum SEO benefit of local citations. This means that your business name, address, and phone number must be accurate across all of the websites on which your business is listed.

Although links are great, a local citation doesn’t need to link to your business website in order for it to have SEO advantages. Google will identify that your business has been mentioned through the presence of your NAP citations data, and this is enough to influence trust signals towards your brand. 


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